Keyword Bid Optimization
Roll Your Own Bid Management Platform Most people in paid search have only a vague idea how they should be bidding on keywords or display placements. And did you know that this ignorance is actually...
View ArticleVisualizing Attribution Data
Most people in digital know that last click is a terrible attribution model, but for a long time it was the best we had. So why, even though people in the industry have been speaking out against last...
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